Bölüm 11 İLİŞKİSEL PAZARLAMA (Relationship Marketing). Chapter · October with 21 Reads. In book: DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ. Günümüzde, hızlı değisimler isletmeleri iliskisel pazarlama anlayısına yöneltmektedir. Müsteri bağlılığı sağlanmasında iliskisel pazarlama vazgeçilmez bir. Title: İLİŞKİSEL PAZARLAMA BAĞLAMINDA MÜŞTERİ SAMİMİYETİNİN REFERANS DAVRANIŞ EĞİLİMİ ÜZERİNE ETKİSİ: HİZMET SEKTÖRÜNDE BİR .
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Elektronik Sosyal Bilimler Dergisi 7 Retrieved January 3,from http: One of these strategies in the implementation of relationship marketing, contextual marketing strategy is a tool.
References Aijo, Toivo S. Journal of Marketing Education, Vol. The data necessary for the study was obtained pazralama this questionnaire. No warranty is given about the accuracy of the copy.
The aim of this study is to measure the effect of relational marketing practices in the insurance sector on customer loyalty and to make suggestion a model. However, users may print, download, or email articles for individual use.
Total Quality Management and Marketing [Electronic version]. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution. Journal of Marketing Management, Vol.
Industrial Marketing Management, No: Handbook of Relationship Marketing. Research result indicates that creating superior service value in insurance sector can lead to a process that can reach customer loyalty. Sloan Management Review, Spring, pp.
Why Relationship Marketing is a Paradigm Shift: No warranty is given about the accuracy of the copy. On the other hand, thoughts of customers have changed a lot over time. A web based questionnaire was created for customers who use anda re members of Formdakal Web site of Business which uses a contextual marketing strategy. Advanced Management Journal, Vol. Marketing the Sources of Marketing Channel Power: Customer focused approach to increase the benefits of relationship marketing, the use of information technology began to be seen as an important element in the development of new strategies have been effective and different from each other.
İlişkisel Pazarlama ve Müşteri Sadakati Geliştirme Eğitimi
Marketing Intelligence and Planning, Vol. Dhanji, Al and Jablonski Andrezj. As insurance sector progresses rapidly in developed or developing countries, the increase in competition is also natural.
Consumers make comparisons between the businesses and prefer the options bringing the maximum benefit to them. However, users may print, download, or email articles for individual use. International Marketing and Purchasing of Industrial Goods: No warranty is given about the accuracy of the copy. Pazarlams of the research illustrate positive relationship between contextual marketing strategies and customer retention, establishment of long term relationships, customer value creation, establishment of interaction and communications.
Retreived January 13, from http: The Six Imperatives of Marketing. From Value Chain to Value Constellation: Journal of the Academy of Marketing Science, Vol. Relationship Marketing of Services: International Journal of Research in Marketing, Vol. In this study, the factors affecting intimacy between financial advisors and their customers, and the effect of intimacy on customers’ reference behavior were examined.
The survey results were tested by using structural equation model. Harvard Business Review, July-August, pp. English Turkish Ilikidel Login. Developing Buyer-Seller Relationships [Electronic version].
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Parvatiyar, Atul and Sheth, Jagdish N. Users should refer to the original published version of the material for the full abstract.
Thousand Oaks et al. Retrieved January 4,from http: Users should refer to the original published version of the material for the full abstract. A New View of Reality. YearVolume 7, Issue 25, Pages –