ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.

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Pearson offers special pricing marketjng you choose to package your text with other student resources. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. It’s maroeting instant coffee for real coffee lovers.

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Explore our range of textbook content across the disciplines and see how you can create your own textbook or pettittt. Websites and online courses Brassington: Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

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These are the steps you need to take: It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.

Brassington and Pettitt’s Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision.

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MyMarketingLab brassintgon been developed to help you make the most of your studies in marketing and get a better grade:. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. Include highly engaging bespoke games, animations and simulations to aid bdassington understanding, promote active learning and accommodate their differing learning styles.

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It covers a wide range of applications, industries and markets, exploring the way marketers must respond to ajd situations that demand an innovative response.

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Enhance your learning through specially developed online resources, designed to give you an extra edge in your coursework. Check whether an access card has been included with the book at a annd cost If it has, it will be on the inside back cover of the book. The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to bbrassington and application.