ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
|Published (Last):||9 February 2014|
|PDF File Size:||14.49 Mb|
|ePub File Size:||13.39 Mb|
|Price:||Free* [*Free Regsitration Required]|
If your lecturer is using the MyLab and you would like to purchase the product You know how to convey knowledge in a way that is relevant and relatable to your class. For educator access, contact your Pearson representative. Put a spotlight on marketing in the real world with unique mini-simulations. If you’re interested in creating a cost-saving package for your students, see the Packages tab.
Packages Pearson offers special pricing when you choose to package your text with other student resources. Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. Read, highlight, and take notes, across web, tablet, and phone. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction If you do not have an IRC account, you can request access here.
Pearson – Essentials of Marketing, 3/E – Frances Brassington & Stephen Pettitt
Help downloading instructor resources. Like Principles of Marketingour essentials text brings brassngton theory and practice. We don’t recognize your login or password.
Renew now or proceed without renewing. To continue using the IRC, renew your access now. Features Strong pedagogy including chapter objectives and summary. For educator access, contact your Pearson representative. Nobody is smarter than you when it comes to reaching your students.
If you’re interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Account Manager to create your own package. The work and materials from this site should never be made available to students except by instructors using the brassinvton text in their classes.
Written in a lively style with A robust Companion Website at www. Sign in to the Instructor Resource Centre.
Essentials of marketing / Frances Brassington and Stephen Pettitt – Details – Trove
Pearson offers special pricing marketjng you choose to package your text with other student resources. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. It’s maroeting instant coffee for real coffee lovers.
Students will find this text attractive to use with brassingyon case studies and exercises. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding.
Your access to the Instructor Resource Centre has expired.
Explore our range of textbook content across the disciplines and see how you can create your own textbook or pettittt. Websites and online courses Brassington: Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
Customise existing Pearson eLearning content to match the specific needs of your course. You have selected a pethitt ISBN which is not available to order as an examination copy.
These are the steps you need to take: It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.
Brassington and Pettitt’s Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision.
Brassinhton questions encouraging debate and further research. No eBook available Amazon. Frances BrassingtonStephen Pettitt. To find out who your Pearson representative is, visit www.
Sign in to the Instructor Resource Centre
MyMarketingLab brassintgon been developed to help you make the most of your studies in marketing and get a better grade:. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. Include highly engaging bespoke games, animations and simulations to aid bdassington understanding, promote active learning and accommodate their differing learning styles.
Looking for technical support for your Pearson course materials? No eBook available Amazon. These are the steps you need to take: Please note that the product you are purchasing does not include MyMarketingLab. You will be informed within 7 days if your order is not approved. If you continue to have problems, try retrieving your login matketing password or contacting Customer Technical Support. You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request Request printed exam copy View online at VitalSource.
It covers a wide range of applications, industries and markets, exploring the way marketers must respond to ajd situations that demand an innovative response.
Dissemination or sale of any part of this work including on the World Wide Web will destroy the integrity of the work and is not permitted.
Enhance your learning through specially developed online resources, designed to give you an extra edge in your coursework. Check whether an access card has been included with the book at a annd cost If it has, it will be on the inside back cover of the book. The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to bbrassington and application.